Press Release – 05/29/12

FOR IMMEDIATE RELEASE

Contact: Erin Kelly
BolderLife Festival
(303) 818-4645
erin@bolderlifefestival.com
www.bolderlifefestival.com

Boulder, CO, May 27, 2012 – BolderLife Festival Challenges Filmmakers and Leverages Social Networking in 1-Minute Short Film Competition

What would happen if you used social networking to challenge budding filmmakers around the world to create 60 second films for a virtual short film festival with rewards and a cash prize? The BolderLife Festival, an annual Colorado-based international festival, is about to find out as it launches the BolderMinute Very Short Film Competition on June 1, 2012.

The BolderLife Festival is an annual 4-day festival that celebrates and explores the human journey through life via film, theatre and educational programming. This year, the festival will be taking place in Boulder, Colorado on September 20-23. The Festival’s Artistic Director, Erin Kelly, says, “throughout history, art has been a medium to express personal depth and passion. Here’s the challenge we’re presenting….can filmmakers do that in under one minute and capture the spirit of living a bolder life on film as the more traditional length films at our festival have?” Kelly is drawn to creative challenges and adds, “filmmakers and anybody that wants to be one will have the opportunity to show off their creative chops in the BolderMinute Competition.”

At the same time, the BolderLife management team wanted to extend the film festival experience to the thousands of people within their extended online social network that wouldn’t necessarily have the opportunity to attend the festival in September. That’s when the virtual film festival idea was born. Diane Feliciano, the Festival’s Marketing Director, points to the fact that in today’s world, “your potential festival audience extends far beyond the four physical walls of the theatres where you are screening films. Social networking has definitely made the world smaller and given us the ability to reach out to hundreds of thousands of people around the world with our socially relevant programming.” Feliciano adds, “we will be inviting all of our followers in our extended social network to submit their 1-minute films, view them and subsequently, vote on them.”

The BolderMinute Competition will kick-off on June 1 with film submissions accepted through August 1. Once filmmakers register through the festival’s site online and upload their film, BolderLife will maintain a film viewing and voting page. The film with the most votes at noon GMT on September 17 will receive a cash prize and be featured in the BolderLife Festival’s main film program on September 20-23 in Boulder. In addition, the 15 top voted films will be presented in a continuous loop on flat panel displays throughout the festival venue.

Kelly and Feliciano are using the BolderMinute as a launching pad to gauge interest in and establish new ways to deliver BolderLife’s brand of artistic and educational programming on socially relevant topics. For more information about the BolderMinute Very Short Film Competition, visit http://www.bolderlifefestival.com or contact erin@bolderlifefestival.com.